The Glenlivet - InnerVoice
Unmasking the Hidden Sounds of Hong Kong
The Glenlivet Innervoice is a 6-month music performance program that seeks to showcase the finest musical talent in Hong Kong, with sponsorship from renowned whiskey brand The Glenlivet.
Held at BOUND Kowloon, our comprehensive suite of services included managing and curating the entire event, which involved naming, selecting the artists, designing the visuals and graphics, setting up the venue, and promoting the programs online.
In addition to managing the music program, we also designed and produced an array of physical collaterals. This exclusive collection includes a lightbox that showcases the program’s title, reusable coasters, t-shirts, buttons, stickers and loyalty cards. To complement these tangible materials, we also create e-promotion materials such as animated key visuals, social media posts and Instagram frames to invite customers’ engagement.
The program features a diverse range of musical genres, promising an unforgettable experience for all. Moreover, all performances are completely free so that everyone can revel in the talents of artists like N.Y.P.D. 南洋派對, MouseFX, David Boring, Wong Hin Yan 黃顯仁, Teriver Cheung, JVSY, Lili Forest 木子, and many more.
Client
The Glenlivet
Services
Event Curatorial
Creative Direction
Art Direction
Collaborator
Bound Kowloon